You’re helping our growers
If you go imperfect who benefits as well as the planet? The farmers! Apart from being financially rewarded, they don’t have to throw their much-loved harvests to landfill. They can celebrate their seasons and their livelihood, for what otherwise would be tossed. And you’re helping them, to keep it ‘all at home’.
Big tick to you!
You’re helping the environment
Mother Nature’s gratitude comes from the good you are doing the planet when you buy imperfect picks. Under normal circumstances, if these crazy-shaped potatoes, gnarly carrots, bigger zucchinis, twisted parsnips, freckled mangoes and lots more imperfects, were not recognised for their inner great taste beyond their outer questionable looks, they would end up as waste! These Cinderellas would become vast amounts of landfill. But by you recognising their goodness, imperfect picks create healthy consumption versus unforgiveable waste. That mindless tossing is reduced.
And you matter, too
Your shopping, cooking and eating experiences are of primary consideration, too. So to ensure goodness and value are always at peak for you, imperfect picks of fruit and vegies are taste-tested by the experts to guarantee delicious flavours are not compromised at all. So your tastebuds are treated to excellence. Quality is checked and checked so all produce is perfectly good for you!
So what do you think?
You’re loving them. The demand for imperfect picks grows and grows and has become a signature line of product in the markets. So the crazies are becoming your favourites. Next time you pick up a skinny eggplant or dotted lemon just remember, you’re helping the planet, the farmers, and enjoying great flavour at an even greater price. All for goodness sake. Well done you and enjoy!